The 6 Big Mistakes That Are Costing You Business AND…

The Simple Strategies To Transform Your PERSONAL INJURY / MEDICAL NEGLIGENCE Telephone Conversion Rates!

By Professor Ian Cooper & Howard Cooper

Britain’s Leading Sales Skills Trainers For The Legal Profession.

Here is a short 3.17mins PERSONAL MESSAGE

from Financial Times Business Author, Professor Ian Cooper

(Press the play button to hear)


Replays will be made available only to those who register now.

Just A Few Of The Things We Will Be Covering:

  • Thought provoking key results of recent research into how personal injury and medical negligence firms, deal with telephone enquiries from potential clients with a ‘good’ claim.
  • The 6 big mistakes that most firms make, that loses them business everyday. How many of them does your firm make?
  • The key things to transform your conversion rate success, of cases you want.
  • The obvious question that can make a caller ‘want’ you, that 97% of firms fail to ask!
  • How to differentiate yourselves from your competition.
  • Discover a “5 step structure” for call handling that changes everything.
  • And much more…

Including an important announcement about something new to help all personal injury and medical negligence firms maximise their opportunities.

NOTE: We have a LIMITED number of lines to join the webinar LIVE… however, even if you aren’t able to access the live event rest assured that if you registered you will still get sent a replay of the event as soon as it is over!


Professor Ian Cooper

Professor Ian Cooper

Professor Ian Cooper is regarded as Britain’s most experienced specialist business development consultant and skills trainer for the legal sector. Ian has 34 years of very specialist experience of helping around 900 legal firms of all sizes generate more business in the UK and overseas.

Ian is also a well-known international business speaker and the author of 16 books published in 14 languages and 56 countries. The most recent of these is the ‘Financial Times Guide To Business Development: How To Win Profitable Customers And Clients’, which was shortlisted at a recent best business / management book awards ceremony. He also edits and writes an independent blog based on his Financial Times branded book.

In recognition of his work in the fields of law firm business development and customer / client service, Ian was awarded a Visiting Professorship at Henley Business School, part of the University of Reading.

“Following our Personal Injury telephone conversion rates training… we increased our conversion rate from 59% to average of 71%. Estimated value in region of £250K!”

John Lawrie, Director Of Business Development, Jackson Boyd Lawyers

Howard Cooper

Howard Cooper

Howard was formally Director of Training and Customer Service for a major national legal brand and has personally supported over a 1000 call handlers / partners / solicitors / fee earners to create positive change.

He has also been responsible for some of the largest mystery calling projects ever carried out.

Howard has a phenomenal reputation for his hugely engaging, entertaining and pragmatic ‘in house’ and public training courses for law firms on the issue of improving telephone enquiry conversion rates. He has over the years, successfully helped some of the largest firms in the world, with their client and customer engagement areas.

Additionally, he is a leading expert on NLP, and how to use it in the context of improved communciation skills for lawyers.

“The feedback from everyone (over 350 attendees) has been phenomenally positive and I can testify personally to how engaging and informative his training is.”

Maria Gibbins, Head of Learning Development, Slater Gordon Solutions

Copyright © Ian & Howard Cooper 2018